How to Enforce a MAP Policy: The Complete Guide
How to Enforce a MAP Policy: The Complete Guide:
This in-depth guide breaks down how to properly enforce a MAP (Minimum Advertised Price) policy, from issuing violation notices to cutting ties with violators and leveraging automation. It covers key enforcement tactics, common pitfalls to avoid, and how software like Trade Vitality helps brands protect pricing online.
Category: MAP Enforcement | Posted: June
How MAP Monitoring Software Works
How MAP Monitoring Software Works:
MAP (Minimum Advertised Price) policies are a critical part of protecting your brand’s value in today’s hyper-competitive online marketplace. In this post, we’ll break down how MAP monitoring software actually works, what happens behind the scenes, and how to evaluate the right solution for your business.
Category: MAP Monitoring | Posted: June
Top 5 Signs You’ve Outgrown Manual MAP Monitoring
Top 5 Signs You’ve Outgrown Manual MAP Monitoring:
If you're still checking Google Shopping listings by hand or asking your team to spot check Amazon, it might be time to ask: have you outgrown your manual MAP monitoring process? Manual enforcement works, until it doesn’t. As your brand scales, so does the complexity.
Category: MAP Monitoring | Posted: June
Are MAP (Minimum Advertised Price) Policies Legal? A Guide for Brands
Are MAP (Minimum Advertised Price) Policies Legal? A Guide for Brands:
Minimum Advertised Price (MAP) policies are one of the most effective tools manufacturers have for protecting their brand value and reseller relationships — but they also carry legal weight. If you’re wondering whether MAP policies are legal in the U.S. (and elsewhere), this post will clarify what’s allowed, what’s risky, and how to stay compliant.
Category: MAP Monitoring | Posted: May
MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters
MAP vs. MSRP vs. UPP: What’s the Difference and Why It Matters:
MAP, MSRP, and UPP are three distinct pricing strategies that brands use to control how their products are positioned and sold. This guide breaks down what each policy means, how they’re enforced, and why choosing the right one can protect your margins, brand equity, and reseller relationships.
Category: Ecommerce | Posted: May
What Is a MAP Policy? Complete Guide to Pricing and Enforcement
What Is a MAP Policy? Complete Guide to Pricing and Enforcement:
It's time we all get on the same page about what a minimum advertised price policy is, how it came about, and why it's important that every single manufacturer has one implemented across their seller network. MAP monitoring and enforcement is one of the first steps to protecting your brand equity and your seller's profit margins.
Category: MAP Monitoring | Posted: May